Ideally, privacy law should balance two major policy concerns: protecting the privacy of individuals without inadvertently stifling technological innovation. Recently, New Jersey’s legislature has been active in this area, proposing new laws that risk spawning a torrent of private “gotcha” lawsuits based on technical violations that do not cause any actual harm to consumers. Working with legislators on both sides of the political aisle, NJCJI is at the forefront of this complex and technical issue. NJCJI has educated legislators about unintended consequences of laws that allow private lawsuits for violations. We will continue to work with technology and legal experts to advocate for a balanced approach to this critical, ever-evolving issue.